50-Week Business Growth Curriculum
A complete operating system for building, marketing, and growing a profitable photography business. Created by Scott Proposki, former National Geographic and White House event photographer.
This is a comprehensive online business training program designed to help photographers build a professionally structured company with a clear path toward $100,000 in annual revenue. It goes far beyond camera skills and teaches the practical systems needed to attract better clients, communicate value, close more sales, increase revenue, and operate with confidence.
Members move through the curriculum week by week, applying each strategy directly to their own photography business. The lessons can be revisited at any time, creating an ongoing resource for positioning, marketing, lead generation, conversion, pricing, client retention, and profitability.
· Create a clear, market-dominating position and compelling elevator pitch.
· Write persuasive marketing messages, advertisements, website copy, and presentations.
· Generate leads through referrals, JV partnerships.
· Build compelling offers, improve follow-up, and convert more inquiries into paying clients.
· Reactivate past clients, earn stronger testimonials, and create repeat and referral business.
· Raise prices, increase transaction value, reduce costs, and improve overall profit margins.
Foundational Strategies: Clarify your market position, message, marketing strategy, and the core language that makes your business easier to understand and buy from.
Lead Generation Strategies: Build multiple reliable ways to attract qualified prospects without depending only on social media or random word of mouth.
Conversion Strategies: Create stronger offers, follow-up systems, sales assets, testimonials, and landing pages that turn more interest into revenue.
More Transactions & Profits: Increase the number and value of transactions, extend client relationships, raise prices, and improve margins by reducing expenses.
WEEK 1 - How to Create Your Market-Dominating Position
WEEK 2 - How to Create a Compelling Elevator Pitch
WEEK 3 - How to Create a Strategy for Marketing Products or Services
WEEK 4 - How We Help You Write Persuasive Marketing - Part 1
WEEK 5 - How We Help You Write Persuasive Marketing - Part 2
WEEK 6 - How to Write Copy Better Than the Pros
WEEK 7 - Five Key Marketing Components That’ll Destroy the Competition - Part 1
WEEK 8 - Five Key Marketing Components That’ll Destroy the Competition - Part 2
WEEK 9 - Five Key Marketing Components That’ll Destroy the Competition - Part 3
WEEK 10 - How to Use Online Presentations for Your Business - Part 1
WEEK 11 - How to Use Online Presentations for Your Business - Part 2
WEEK 12 - How to Find Great Media Bargains - Part 1
WEEK 13 - How to Find Great Media Bargains - Part 2
WEEK 14 How to Create and Implement a Content Marketing Plan
WEEK 15 - How to Set Up a Passive Referral System
WEEK 16 - How to Set Up a Proactive Referral System
WEEK 17 -How to Implement a Lucrative Referral System
WEEK 18 -How to Build Your Business Fast Through Joint Ventures - Part 1
WEEK 19 -How to Build Your Business Fast Through Joint Ventures - Part 2
WEEK 20 -How to Send Direct Mail to 50,000 Qualified Prospects for Free
WEEK 21 -How a Gift Card Strategy Can Make Your Business Memorable
WEEK 22 -What to Write on a Simple Postcard to Increase Customers
WEEK 23 -How to Make Radio & TV Ads Work for Your Business
WEEK 24 - The Three Biggest Lead Generation Mistakes Businesses Make
WEEK 25 - How to Create a Lead-Capturing Business Card
WEEK 26 -How to Create a Prospect-Capturing Landing Page
WEEK 27 - How to Create Great Ads! - Part 1
WEEK 28 -How to Create Great Ads! - Part 2
WEEK 29 - How to Create Compelling and Irresistible Offers - Part 1
WEEK 30 - How to Create Compelling and Irresistible Offers - Part 2
WEEK 31 - How to Create Compelling and Irresistible Offers - Part 3
WEEK 32 - How to Reactivate Stale Clients
WEEK 33 -How to Close More Sales by Eliminating Risk
WEEK 34 -How to Offer Free Shipping With Forced Continuity
WEEK 35 -How to Create Drip Campaigns to Increase Profits
WEEK 36 -How to Acquire Testimonials to Sell Products/Services
WEEK 37 -How to Create Testimonials for the 21st Century - Online
WEEK 38 -How to Create a Website or Landing Page - Part 1
WEEK 39 -How to Create a Website or Landing Page - Part 2
WEEK 40- How to Create a Bold Promise in a Limited-Time Strategy
WEEK 41 - How to Downsell Your Way to Wealth
WEEK 42 - How to Increase Transactions & Revenue - Part 1
WEEK 43 - How to Increase Transactions & Revenue - Part 2
WEEK 44 -How a Bundling Strategy Can Help You Out-Market the Competition
WEEK 45 -How to Increase the Longevity of the Buying Relationship
WEEK 46 - Increase the Frequency of Your Customers’ Purchases
WEEK 47 - How to Get and Keep More Appointments
WEEK 48 -How to Raise Your Prices
WEEK 49 -How to Lower Your Cost of Goods Sold
WEEK 50 -How to Lower Your Overhead Costs
Jump Start 12 Group Coaching
Join the founders and coaches every Monday for live group coaching. Learn how to use the Jump Start 12 Operating System to build stronger systems, create momentum, and grow your business.
You must register by Thursday at 3:00 PM EST to receive access to the following Monday’s group session.
Photography Business MBA™
Join Scott every Wednesday for a live lesson from the 50-week Photography Business MBA™ curriculum.
Each week, Scott guides the group through the strategies, systems, and action steps needed to build a profitable business and create the future you want.
Get unlimited access to your coach through our Flash Coaching Program.
You will receive:
To get started today, complete your payment using the link provided. Once your payment is processed, you’ll receive two emails:
• A link to book your onboarding call
• Your login details to access the program
Check your inbox, set your password, and log in today.
Disclaimer: The information provided on this site is for educational purposes only and should not be considered legal, tax, or financial advice. Scott Proposki is not a CPA and is not affiliated with the IRS. Always consult with a qualified professional regarding your specific situation.
Copyright © 2026 Scott Proposki, LLC
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.