Stop Coaching Yourself.
Join the Group.
Live coaching every Monday and Wednesday. Real systems, real accountability, real results — built for photographers who are done figuring it out alone.
See if you qualify. We accept only a few photographers each month.
27
Years as a photographer
500+
Photographers coached
5
Countries represented
$4M+
Revenue in Scott's business
The real problem
Great Photography
Is Not Enough.
You can be exceptional behind the camera and still struggle to build a business that pays you what you're worth. The gap isn't talent — it's the business decisions that most photographers never learn.
Your talent deserves a business model that supports it.
You're undercharging — and you know it, but don't know how to fix it.
Leads are inconsistent. You're dependent on referrals and hope.
You're working harder each year without a clear path to earning more.
You don't have a repeatable system for finding and converting clients.
You're making business decisions in isolation, without a proven framework.
Another season is about to start — and nothing has changed.
The mechanism
The 12 Decisions Every Photography Business Has to Make
The Group Program is built around a structured framework — 12 specific business decisions that determine whether your photography business thrives or stalls. We work through them together, with live coaching every Monday and Wednesday, accountability, and real implementation support.
Define Your Offer
Get crystal clear on what you're selling, who it's for, and why they should choose you over anyone else.
Price With Confidence
Build a pricing structure that reflects your value, covers your costs, and positions you as the premium choice.
Find Your Clients
Build a repeatable client-getting process that doesn't depend on referrals, luck, or posting more on Instagram.
Convert Inquiries
Turn every inquiry into a qualified conversation. Learn the sales framework that books clients without pressure.
Build Your 90-Day Plan
Leave with a clear, prioritized action plan for the next 90 days — not a list of ideas, but a real roadmap.
Create Reliable Income
Build the systems and recurring revenue streams that make your income predictable, not seasonal.
What you get
Everything You Need to Build the Business Behind Your Photography
The 12-Decision Framework
A structured, step-by-step system covering every major business decision — from offer and pricing to client acquisition and income planning.
Monday Founders Live
Start every week alongside serious business builders tackling the same challenges. Real conversations, real decisions, real progress you can use immediately.
Workshop Wednesday with Scott
A smaller weekly call where you bring your questions and get direct answers from Scott. No waiting, no guessing — just clear guidance on whatever you're working through.
Repeatable Client-Getting Process
A proven system for finding, attracting, and converting clients — so you're never dependent on referrals or hope again.
Pricing & Positioning Clarity
Know exactly what to charge, how to present it, and why clients will say yes — without discounting or apologizing.
Your 90-Day Business Plan
Leave with a prioritized, actionable roadmap for the next 90 days — built around your specific business, not a generic template.
Live program
Mondays & Wednesdays — Two Live Calls Every Week
Founders Live on Mondays. Workshop Wednesday with Scott. Show up, do the work, move forward.
Live every week
Two Live Calls. Every Single Week.
This isn't a course you watch alone. The Group Program meets live on Mondays and Wednesdays — so you're always moving forward, never stuck.
Monday Founders Live
Weekly momentum with serious builders.
Start every week alongside CEOs and established business owners tackling the same challenges. Real conversations, real decisions, real progress you can use immediately.
Workshop Wednesday with Scott
Direct access to Scott every week.
A smaller weekly call where you bring your questions and get direct answers from Scott. No waiting, no guessing — just clear guidance on whatever you're working through.
Learn it. Practice it. Master it.
Mastery doesn't come from watching more videos — it comes from doing. Show up on Mondays. Bring your questions on Wednesdays. Don't let questions, fear, or hesitation stall your growth.
Push through. Show up. Ask for help. That's how you become unstoppable.
Client results
What photographers say after working with Scott.
Work directly with Scott
Build Your Photography Business With Guidance From a Former National Geographic and White House Photographer
I spent 27 years as a professional photographer — shooting for National Geographic, the White House, the New England Patriots, and HBO. At that level, being good with a camera was never enough. You had to understand clients, pricing, positioning, and value. You had to run a real business.
I built a photography operation that generated over $4M in revenue — 50 staff, 16 years, hundreds of events a year. Then I started teaching other photographers what I'd learned. Since then, I've worked with 500+ photographers across 5 countries who were talented behind the camera but stuck on the business side.
National Geographic
27 years as a professional photographer — including assignments for National Geographic, the White House, and the NFL.
$4M+ Photography Business
Built and ran a photography operation with 50 staff and 16 years of consistent revenue before transitioning to coaching.
500+ Photographers Coached
Worked directly with photographers across 5 countries to build pricing, positioning, and systems that create reliable income.
The Two Times Guarantee
Your Investment Is Protected.
The Group Program is built to give you the clarity, accountability, and support to put the work into action. If you show up, do the work, and implement the framework — your investment is protected for the full 12 months.
This is a commitment to your progress, not just a program.
Is this for you?
The Group Program Is Built for Photographers Who Are Ready to Do the Work
This is for you if…
- You're a working photographer who wants to earn more without working more hours.
- You're tired of inconsistent income and want a repeatable client-getting process.
- You know your pricing is off but don't know how to fix it.
- You're ready to implement — not just learn — and want accountability.
- You want direct access to someone who's built a photography business at scale.
This is not for you if…
- You're looking for a passive course to watch at your own pace with no accountability.
- You're not willing to implement between sessions.
- You're just starting out and haven't yet taken a single paying client.
- You're looking for a quick fix rather than a real business foundation.
- You're not open to changing how you price, market, or sell your work.
Common questions
Frequently Asked Questions
Why now
Don't Let Another Season Pass Without a Plan.
The next 90 days will pass regardless. The question is whether you'll have a clear offer, a pricing structure that works, and a repeatable way to find clients — or whether you'll be in the same place you are now.
Book a 15 minute call. One conversation. Your next clear move.
See if you qualify. We accept only a few photographers each month.
Book A 15 Minute Call
Complete the short form and we'll schedule a time that works for you.